The Hindi film “The Kerala Story”, starring Adah Sharma and Yogita Bihani, has been a commercial success. Based on alleged true events, this captivating drama explores the sensitive subject of religious conversions and follows the journey of three women. Released on May 5, the film has emerged as one of the most successful Hindi movies of the year, with no signs of slowing down. This success is due to a number of factors, including the film’s compelling story, its relevance to current events, and its controversial subject matter. The film’s success is also a testament to the power of cinema to tell important stories and to engage audiences with complex and challenging issues. (‘The Kerala Story’ Nears Rs. 200 Crore)
Box Office Success
“The Kerala Story” has maintained its box office momentum during its second weekend and beyond. According to trade analyst Taran Adarsh, the film witnessed a momentous growth of 38.64% on its third Saturday, further solidifying its commercial success. It earned a commendable Rs. 6.60 crore on Friday and an impressive Rs. 9.15 crore on Saturday, bringing the total collection to an astounding Rs. 187.47 crore.
With the film’s continuous upward trend, “The Kerala Story” is expected to witness another surge in ticket sales on Sunday, potentially reaching the Rs. 200 crore milestone by the following week. This remarkable achievement can be attributed not only to the film’s captivating storyline but also to its tax-free status in certain states like Madhya Pradesh and Uttar Pradesh. Additionally, the movie has received the support of prominent political figures, including Prime Minister Narendra Modi, UP CM Yogi Adityanath, and MP Chief Minister Shivraj Singh Chouhan, among others, further boosting its popularity.
Controversies and Response
‘The Kerala Story’ Nears Rs. 200 Crore
“The Kerala Story” has not been without its fair share of controversies. The film faced calls for bans in various parts of the country, including West Bengal. “The Kerala Story” was accused of spreading Islamophobia for its false claim about 32,000 women. However, following backlash, the makers revised the claim to three women. The film has also been labeled as a propaganda film by some critics.
Producer Vipul Shah, addressing the controversies, expressed that the film has had a remarkable journey, but a long one lies ahead. He highlighted that despite the allegations and criticisms, the film’s success at the box office, coupled with the audience’s acceptance and appreciation, serves as a resounding response to the detractors.
“The Kerala Story” has captivated audiences with its thought-provoking narrative and stellar performances by Adah Sharma and Yogita Bihani. The film’s box office success has been commendable, with an impressive growth rate during its second weekend and beyond. The film’s commercial success is due to its compelling story, tax exemptions, and political support. While embroiled in controversies, “The Kerala Story” has prevailed, proving its resonance with the audience and delivering a fitting response to its detractors.
The Power of Controversial Films
Controversial films have always been a topic of intrigue and discussion in the world of cinema. Furthermore, they often become the center of attention, captivating audiences and generating substantial box office revenue. Two recent examples that perfectly exemplify this phenomenon are “The Kashmir Files” and “The Kerala Story.” In this blog, we will explore the remarkable success of these films and, moreover, analyze the impact of controversy in shaping their journey to surpassing the 200 crore at the box office.
“The Kashmir Files”: A Controversial Triumph
(‘The Kerala Story’ Nears Rs. 200 Crore)
Vivek Agnihotri’s “The Kashmir Files”, starring Anupam Kher, tells the story of the Kashmiri Pandit genocide. Additionally, the film became a roaring success, crossing the impressive milestone of Rs. 200 crore and proving to be a highly profitable venture for its makers. Moreover, the controversial nature of the subject matter ensured immense attention and public interest, eliminating the need for excessive marketing efforts. Furthermore, the film resonated with audiences, sparking discussions and raising awareness about a tragic chapter in history.
Pathan: A Politically Targeted Controversy
While controversial films often gain traction due to their subject matter, sometimes, films unintentionally become embroiled in controversy. One such example is “Pathan.” The film, featuring notable stars and an intriguing storyline, became the target of political targeting by certain factions. Controversy surrounded the use of saffron color in the film, leading to heated debates and discussions. Despite the makers’ lack of intention for controversy, the film managed to capture the attention of the masses, resulting in substantial box office success.
The Success Formula: Religion and Controversy
Clearly, films that explore religious or controversial topics can be a surefire formula for success. Moreover, these movies tap into the curiosity and emotions of the audience, creating a buzz that drives ticket sales. Additionally, they ignite conversations, encourage debates, and compel viewers to engage with the content beyond the theater walls. Therefore, religiously relevant and controversial films can be commercial successes.
Marketing vs. Controversy
The cases of “The Kashmir Files” and “Pathan” underscore an interesting observation: controversial films often generate buzz effortlessly. The controversies surrounding these films acted as free publicity, garnering attention from media outlets and social platforms. While marketing remains an essential aspect of film promotion, controversy can serve as a catalyst, drawing the attention of both supporters and critics alike. (‘The Kerala Story’ Nears Rs. 200 Crore)
The Future of Controversial Film
The undeniable success of controversial films like “The Kashmir Files” and “The Kerala Story” likely inspires more daring filmmakers. Furthermore, the formula of basing films on religious or controversial themes proves to be a surefire guarantee for profitability. Additionally, audiences crave thought-provoking narratives that challenge societal norms and shed light on untold stories.
The journey of “The Kashmir Files” and “The Kerala Story” demonstrates the extraordinary impact of controversy in the world of cinema. Notably, these films shattered box office records, surpassing the Rs. 200 crore mark, and captivated audiences with their thought-provoking narratives. Moreover, it is clear that controversial films possess the power to captivate, engage, and succeed, showcasing the enduring allure of cinema that pushes boundaries and sparks conversations. Additionally, as we look to the future, we can anticipate more groundbreaking and controversial films that continue to redefine the landscape of the silver screen.